Interview: Peachbeach

“If you live in an international city like Berlin you have to think a little more outside the box. Act regional, think global.” –  Peachbeach

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This tale is told of talents internationally renowned, beaches of peach and German towns. What would our walls be without this story’s subject? Probably glib and glum in the view of the global public. However, these days perspectives are better adjusting, and the world’s town people are in demand of something, which would rather challenge our intellect rather than bore us with political dialect. That’s where Peachbeach and their collection of mad minds come in, to save the day and further bury us in sin. The pope may frown, but we all know the truth, he’s sermonising while drawing pictures on the bathroom door with his poop.

What essentials are a must for your trunk?

Not much really. Just the everyday essentials such as a computer, loads of stickers, markers, cans, beers and others narcotics, and girls,  ha.

Can you please introduce us to your office?Who does what?

Peachbeach consists of two different characters: Attila Szamosi and Lars Wunderlich. We are a Design and Art Collective operating in Berlin. We do graffiti, urban art, illustrative design, music and other stuff.

How long has Peachbeach been going on for?

We both studied in the same class in our design school. We met on a creative holiday to a barnyard out in the woods where we drew, partied and enjoyed the sun. We had a hell of a time there and from that moment on we decided to do more, but without any idea of a bigger picture.

It was just the right time to see how far we could take it. We spent the whole Summer of 2006 partying and drinking our asses off. It was a Summer we will remember when we’re eighty years old. We also started to draw and paint together, which was a push for everybody.

The first big project we did together was the organising and curating of an exhibition and party we did for friends from our class. It was a big success, so from then on we decided to form a collective. We wanted to put together different styles to achieve one particular thing and keep it all under one roof.

In a land-locked city, how did you come about the name Peachbeach?

We really thought a lot about the name of our collective. We had many ideas, maybe too many, but at the end, we decided on the name Peachbeach. It was an older idea by Attila.

For a bit of fun, could you give us a description of Peachbeach in a rhyme?

We are not here to teach bleach. We are here to chill at the Peachbeach!

When first starting up, what did the Peachbeach design studio starter kit consist of?

First of all, it was sweat, fun and hard work. We did a lot of T-shirt designs because at that time there were a lot of shirt competitions popping up on the Internet. We invested a lot of time in order to win some of them. After some time passed people became interested in our illustrative style and from that time on we started to get some work. During that period we were working from home.

What is a typical business day like in the Peachbeach office?

Running in late, bouncing some strange music, drinking a lot of Club Mate (a drink that contains a lot of caffeine), organising and answering mail, and then grabbing the pen, brush or the graphic tablet. After work is done we drink some beers in front of a kiosk. That’s it.

You guys work hard indoors, but you get just as busy outside. How much of your time do you give to Urban Art?

We try to combine our business-side with the urban art, but every free minute is used for free projects. An example being, going out to some abandoned buildings in the city or even painting canvases for exhibitions.

You’ve had a lot of work commissioned from beyond the borders of Germany. Do you purposely create artworks that transcend boundaries and resonates well with viewers on a global scale?

If you live in an international city like Berlin you have to think a little more outside the box. Act regional, think global…or something like that. We love to travel and go out to paint and make friends.

What would you say is the trick to achieving this?

Be very open and do not hesitate to show your work to everybody. And smile.

Berlin is said to be an international mecca for artists…What is life like as a creative in Berlin?

There are many creatives’s just like you in Berlin. That makes it easier and harder for everybody. The fact that there are so many people like you is interesting because it’s easier to get in contact and connect.

How has urban art shaped the art scene in Berlin?

Berlin has been the capital of graffiti in Europe (maybe the world) since the early nineties. Right now the city is running a lot of really cool and colourful trains. Train art was the starting point for urban art here. Then, with the rise of street art, it mixed and culminated to what it is right now.

How does your particular place of living influence your work?

We both live in the south of Neukölln, which is a very rough place. Some years ago nobody wanted to live there, but the rising rents in other places made us move. We like it there because it is very down to earth and multicultural.

And do you think this is an element that makes your work more desirable to international companies?

Actually, we don’t believe Berlin makes it more desirable for companies to work with us. It should be our work. On the other hand, we can’t deny that Berlin is seen as kind of trendy for some companies.

How did you obtain international clients such as Nike USA?

That was a result of the work we put into the shirt competitions on the interweb, as well as some free designs we did and displayed on our web portfolios.

Your works have a distinct element of joy in them, what is this a result of?

We are very open-minded, friendly people. We love what we are doing and see that as a gift to do all this amazing stuff. We always want to keep that as one of our main ingredients for our work. And we enjoy the little things.

Favourite project?

Hmmm. We love all of them. Even the small ones.

The most tedious project?

Running the monthly report to our tax consultant.

So you guys like a little bit of a party, which European country would you recommend to our readers? 

We would definitely recommend Berlin. If you are in Europe, don’t miss coming here. There is history on every corner, and between the corners are maybe 3000 bars and clubs to explore. There’s also the option of chilling on the streets in warm summer night with a beer from the small kiosk on the corner. Don’t come here in winter, though.

Lastly, what would be the Peachbeach equivalent of Mr Dmitri Vrubel’s ‘The Kiss’ be if you had the chance to create something that would one day be placed on teacups, postcards, coffee mugs and key rings because it’s so famous?

Something with a heartwarming message that kicks ass to some important grievances, but maybe also something completely stupid.

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For more from Peachbeach, visit their website.

Browse the Trunk Junk collection; maybe even pick one out for yourself.

© Jonathan Boonzaaier 2016

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